KNOXVILLE SEO EXPERT
Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.
As a marketing strategy for increasing site’s relevance, A Knoxville SEO Expert always considers how search algorithms work and what people search for. The SEO process may involve adjustments to a site’s coding and structure, content and copywriting, site presentation, as well as fix other problems that will prevent search engines from indexing your company website.
If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.
The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform Knoxville SEO services in-house.
Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a web design, SEO tactics will be incorporated into website development and design.
That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.
Knoxville SEO: A Marketing Strategy For Businesses
So how should businesses use Knoxville SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of the organic rankings (organic listings refer to the web results that are listed on the left-hand side of the SERP), it will most likely increase the number of searchers who will visit your website.
A successful online marketing campaign may usually involve a Knoxville SEO Expert, but it also consists of the use of paid advertising (PPC) on search engines and social media platforms. Building high-quality websites to engage and persuade site visitors to take action either through inquiries or online sales, setting up analytics programs to allow site owners to measure their successes and improving a site’s conversion rate all play a factory in search engine optimization.
Benefits of Using A Knoxville SEO Service for Local Businesses
Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:
- Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.
- Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.
- Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.
- Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service. Long-term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.
- More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit your site.
However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site…
Keyword Research – The Key Factor to Successful SEO Implementation
Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.
Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers if only they could find you on search engines and so the could buy from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.
Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings and become familiar, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to research , more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a “big brand” in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.
Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.
Why do you need a Knoxville SEO Expert?
SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.
A professional Knoxville SEO Agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.
Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.