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Why Content Is Crucial for Your Website

There’s one sure-fire way to success online. Make sure you have an abundance of content on your website. Without content there’s really no reason for anyone to visit your site. Here ís why content is crucial for your site.

Add Value To You Website

Your content is the single biggest value you offer prospects and visitors. Each time a new visitor comes to your site, they’re looking for one thing. They’re looking for information about the product you sale or the service you offer. Content is information, and Rank Brain AKA Google loves to learn.

Now, you don’t have to provide content in the form of articles or reports. You can provide audio content, youtube video content or even snippets of content like tips and quotes. There is a huge variety to the type of content your Knoxville web design can offer. Consider offering the type of content that your audience best responds to. Make the content fits your business goals and provides value to your visitors and prospects.

Drive Traffic To You Website

Content is what search engines look for when they are indexing your site. It’s how they know what your site is about. It’s also how many of your website visitors find you. They type into their search engine the keywords or the words that describe the information they are searching for. The search engine provides them with a list of website results. They click on one or many of these results and they end up on your website. None of this would happen without content.

Increase Online Sales and Profits

Regardless of your business model, content helps you make money. Content helps you establish credibility and authority with your visitors. This gives them confidence to buy from you. Content also helps you establish your brand. It helps prospects like you. Again, this is a buying trigger. People buy from people they like.

Content also helps persuade. When you present information that offers value, your visitors can make an informed decision. They can solve their problems based on the guidance and solutions you provide.

How Much Content Is Enough?

Honestly, as long as your content provides value and supports your goals and your visitors, you can never have too much. Create a plan to add content to your website on a regular basis. Stay in touch with trends, hot topics, your customersí needs and problems.

There is no hard-and-fast rule about how much content you have to have on your site. 500 words per page is the minimum recommended by many.

However, case studies have shown that long form content of 1200 words or more tends to rank better. Create your content plan to help you meet your goals. Each piece of content you publish should have a goal and a purpose, even if the purpose is simply to inform.

Create a plan that matches your visitors needs with your own budget, time and goals. If you want your website and business to succeed, make sure to include content as part of your long-term strategy.

 

SEO TIP:

Make sure your header tags are optimized throughout the page as well. H1, H2, H3, etc…. Always make sure the main keyword you want to rank for is in your H1 Tag specifically.

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