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Our SEO Process

MONTH 1 SEO PROCESS OVERVIEW

 

SET UP KEYWORD TRACKING AND CAMPAIGN REPORTING

We track up to 5 main keywords and 25 LSI, Longtail, and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings and analytics.

 

SITE HEALTH CHECK AND TECHNICAL AUDIT

We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.

 

Anchor Text and Semantic Audits

 In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.

 

Competitor Analysis

Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic LSI phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.

Site-Level Optimization

This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install Yoast SEO, No Index Author Archives, Sub Archives and Tags, Submit Updated XML Site Map, and use Data Highlighter.

 

Social Essential Optimization

We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.

 

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

 

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

 

Manual Guest Posting and Link Building

Each month we will acquire 5 high-quality, relevant backlinks. These links will be white hat guest posts on topically relevant websites and blogs. Our writing team crafts 5 500 word articles and our outreach team goes to work securing you the best posts available. Additional monthly outreach can be added on.

 

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

 

Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link.

 

GMB and Maps SEO

Month 1 tasks include local SERP tracker set-up, creating our local link strategy, local maps analysis, and then submitting the local brand info to the big data aggregators like Factual, Acxiom, Localeze, and Infogroup.

Month 2 SEO Process Overview

 

Page-Level Optimization

We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page. If you have the GMB option we will further optimize the local business markup, Google Maps embeds, local relevancy linking, and other local specific on-page.

 

Social Fortress Optimization

In month 2 we continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your client’s digital brand. Optimization methods are completed just like in month 1.

 

Essential Business Citations

Top 42 Business Directories that every business should be listed in, includes all of the top national sites, including Yelp, 2 Find Local, Angie’s List, City Insider, and Chamber of Commerce.

 

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

 

Manual Guest Posting and Link Building

Each month we will acquire 5 high-quality, relevant back links. These links will be white hat guest posts on topically relevant websites and blogs. Our writing team crafts 5 500 word articles and our outreach team goes to work securing you the best posts available. If you need more than 5 guest posts, select our option of additional guest posts or choose a package that includes niche placements for even more ranking boost.

 

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

 

Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

 

GMB and Maps SEO

Month 2 tasks include optimizing the brand’s Google My Business listing. This is a big task and includes GMB Categories Research, GMB Listing Optimization, GMB Aboutme Optimization, GMB Photo Optimization (20 Min), GMB Product/Service Posts (4), G+ Brand Account Shared Photo Posts (20 Min), Google+ Brand Account Public Photo Collections (4), and Google+ Brand Account Niche Relevant Publishing (4)

 

Month 3 SEO Process Overview

 

Blog Post and Infographic

We start month 3 with a quality 500-word blog post and infographic, thoroughly optimized to target longtail and buyer intent keywords. We submit the post and graphic for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

 

Branded Link Building

We continue building brand links to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.

 

Infographic Syndication and Link Building

The infographic used on the blog post is submitted to gain image links for more diversification and a well-rounded backlink profile of text vs image links, do-follow vs no-follow links, and keyword vs brand vs naked URL.

 

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

 

Manual Guest Posting and Link Building

Each month we will acquire 5 high-quality, relevant back links. These links will be white hat guest posts on topically relevant websites and blogs. Our writing team crafts 5 500 word articles and our outreach team goes to work securing you the best posts available. If you need more than 5 guest posts, select our option of additional guest posts or choose a package that includes niche placements for even more ranking boost.

 

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

 

Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

 

GMB and Maps SEO

 

Month 3 tasks include a competitor citation audit and citation creation as well as secondary niche and geo citations. We hand build over 100 more agency-quality citations and directory listings this month.

Month 4 SEO Process Overview

Blog Post and YouTube Video

We start month 4 with another high-quality 500-word blog post but this one with a short video, thoroughly optimized to target longtail and buyer intent keywords. We submit the post and video for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

 

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

 

YouTube Video Syndication and Link Building

The video used in the blog post is uploaded to YouTube and then submitted to gain image links for more diversification and a well-rounded backlink profile of do-follow vs no-follow links, and keyword vs brand vs naked URL.

 

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

 

Manual Guest Posting and Link Building

Each month we will acquire 5 high-quality, relevant backlinks. These links will be white hat guest posts on topically relevant websites and blogs. Our writing team crafts 5 500 word articles and our outreach team goes to work securing you the best posts available. If you need more than 5 guest posts, select our option of additional guest posts or choose a package that includes niche placements for even more ranking boost.

 

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

 

Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. (Completed Monthly )

 

GMB and Maps