What Is Pay-Per-Click Advertising?
While Search Engine Optimization is a great approach for long-term growth, sometimes you really need an immediate boost. Blue Collar Designs offers Pay Per Click campaign management, ensuring that the money you spend is put to the very best possible use.
Our PPC Management Services
Comprehensive Keyword Research – We ensure you appear for the RIGHT searches by implementing thorough keyword research upfront and monitoring your campaign’s performance closely throughout.
Effective Ad Creation – We work with you to produce the most effective and eye-catching possible ads.
Landing Page Conversion Optimization – If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
Split Testing and Comparison of Ads – We’ll set up comparison tests using a smaller budget to test the effectiveness of different ads. This will allow us to hone our content and presentation.
PPC Mini-Campaigns – Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.
Remarketing Campaign – Reconnect to past site visitors that have shown interest in your product or service. Utilizing a remarketing campaign can help increase return on ad spend while increasing sales or leads.
Proof of ROI through Detailed Reporting – There are some excellent data tracking tools built into Google Adwords, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.
About Our Pay Per Click Reporting
- You can check up on your site’s Google Analytics reports for an overview or minute details on your PPC performance.
- Visit your client dashboard anytime and see how your site is ranking for specific keywords and search phrases.
- Every month we’ll send you a highly detailed report that lists how we’ve spent our time working on your PPC campaign.