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Knoxville Web Design

Choosing a Knoxville Web Design Company

With a multitude of web designers and developers out there, from freelancers to agencies, to online templates, how do you know what the right fit is for your company, and more importantly, for your goals and objectives? Choosing a Knoxville web design company is not that serious of a job. But choosing the best Knoxville web design company is a real serious challenge. People say that the Internet has made business processes simple and global, but how about the complexities that Internet offers which are unique. Just Search for the term “Good Web Design Firm” on Google, and it comes up with millions of results. For any normal human being, it’s impossible to search for every result. We will go through the entire process of selecting a Knoxville Web Design and Development company in a structured way.

STEP 1 – Planning Your Knoxville Web Design Project

The first step involves defining your needs. While searching for the right web designer, it is important to have a clear idea what role your new Web site or a redesigned one will fill. Will it provide information to your customers? Will it serve the needs of your employees? Or will it include an online shopping section so that you can sell your products to visitors? Most Web designers will need to know the following:

  • The role of your new Website.
  • The intended market or audience of your Website.
  •  Your Website budget.

Take time to consider what you expect from your Web site and the type of information you want to communicate to your potential clients before you approach your designer. This will save you and the designer a considerable amount of time and effort.

 

STEP 2 – Searching and Creating a Primary list of Knoxville Web Design Companies

Searching is a vigorous process and does not require any special skill other than diligence to effectively come up with good results that fulfill your requirements. Just scan through directories, check Google listings on specific keyword searches and ask for referrals from your friends or business partners. It does not have to be a very extensive research work.

Referral: Ask business acquaintances, friends, and family which web design firm designed the website for their respective organizations, or if they can otherwise recommend a web design firm.

Websites: Determine the web design firm that is responsible for the websites of organizations that you admire. These organizations may be your competitors, or in related or unrelated industries. Sometimes the web design firm is included in the site credits or is listed elsewhere on the website. If you cannot find the credits on the site itself, feel free to contact the organization and ask which web design firm is responsible for the website. This can also be a good source for references for that web design firm.

 

STEP 3 – Evaluating and Shortlisting Potential Knoxville Web Design Firms

Once you have gathered a list of potential Knoxville web design firms you are ready to pare them down to a shortlist. This requires a bit of research work.

Portfolio – It’s about the three C’s – Credibility, Consistency, and Capability. How consistent are they? What are the parameters on which the company is capable enough to fulfill your requirement? Are there any testimonials that speak about their credibility? Do the projects in the portfolio have a consistent quality? Have they consistently given good results in the given time frame? Has the Web design company providing solutions to other companies in your industry? Have they dealt with similar challenges to those faced by your organization? These are some important factors to consider. When you’ve narrowed your search to a few design sources (through recommendations, web directories, or your competitors’ sites), evaluate their online portfolios and their rate structure. A website doesn’t have to be flashy or animated to do its job. Browse sites they have built, check ease of navigation, the organization of information, overall cleanliness and visitor-friendliness. Also, consider hiring a firm that demonstrates some familiarity with your type of business. Just go through the success stories/case studies that have been made available on their website and corroborate the credentials through references if possible.

It matters a lot if the Knoxville Web Design Company has experience in diverse business domains and has professionals and specialists from variegated backgrounds. As such they will have an understanding of different business verticals that may be an advantageous point for your website. Another important factor is budget. What you pay is what you get – WYPIWYG. Never compromise with the quality of your Knoxville Web Design just for saving few quick bucks. In the long run, you will end up on a losing side. Have you ever imagined why American diamonds cost less and than real diamonds when at times it’s difficult to differentiate between the two? It’s obvious – the brilliance and hardness of diamond. This makes another interesting point, you can get a cosmetic surgery done for your website for a lesser cost, but it will lack the functionalities and effectiveness. It can draw visitors but cannot turn them into business. So when you pay for something, you definitely get a good deal in return.

Technology – What is their technological competence? Does this match your requirements? How many projects have they worked on using the same? How frequently their technology is upgraded- both in terms of software and hardware?

Deadlines – Has the company carried out the projects in stipulated time? Time is one of the most important factors as the longer it takes, the higher the input costs get. Some companies may offer you a shorter time period and may be ready with the design. But after that starts the long and torrid journey of finding and fixing bugs which may turn your visitors off.

Responsiveness – How promptly the company responds to your queries? Does it listen to your queries? Are they responsive to my suggestions and questions? Do they explain issues in ways you can understand? Do they share your general vision for the site? Are they interested in Return on Investment for the website? Do they possess the skills necessary to achieve your goals?

Communication Process – Poor communication is one of the major bottlenecks for business processes. Ensure that the company with which you are working is comfortable with your language. Generally, English (US/UK) is taken as the preferred language to communicate with each other. What are the tools and technologies they use for communicating? How will they keep you updated with the developments with regards your project? These are some of the important factors that should be kept in mind while deciding about the communication process while choosing a Web Design partner.

Services – What are the other services does that company can offer other than designing? What kind of value-added products or services can the design firm offer?

All these points will help you to narrow down to the list of Knoxville Web Design Agencies that may offer you viable solutions and help your cause. The next step involves inviting proposals from the shortlisted parties. Just check through as many cross-references that you find justifiable or will satisfy your curiosity. The more time you will invest in this phase, the sweeter will be the returns afterward.

 

STEP 4- Web Design Proposals

Once you have selected your short-list of top web development firms, request that they send you a proposal. Ask that their proposal include an overview of your requirements and their proposed solution. This will help to determine which web design firm understands your requirements best. Also, ask that each Knoxville Web Design firm include a description of their development process and a price breakdown for the various aspects of the website project.

STEP 5 – Evaluating Web Design Proposals

Evaluate each proposal individually on the basis of merit. Take the following points into consideration:

  • Wellness of the proposal.
  • Respective strength and weaknesses of the companies.
  • Evaluate the presentation and format style.
  • STEP 6 – Selecting the Best Knoxville Web Design Company

After your organization has reviewed all proposals, compare them with each other. How do they fare in terms of presentation? How do their processes appear in terms of project management? Do they present scalability and/or upgrade paths for your project, which go beyond the needs of the immediate goals outlined?

After going through all the above processes, you should be able to zero in on to a particular web design company in Knoxville, TN. If the doubt persists, establish communication process between the likely companies to understand their process and commitments.